Thermal imaging technology was used to optimize ventilation channel placement, new balance shoes 2002r.

In keeping with the vintage silhouette's roots in 1980s basketball, New Balance 550 'Aura Purple' features a simple two-tone finish. A white leather upper is accented with violet accents, including a raised 'N' on the quarter panel. The tongue tag features a large New Balance 550 logo, while the heel overlay features a flying NB logo. Featuring stitched sidewalls and an EVA wedge, the sneaker is mounted on a solid rubber cupsole.

Features a medical-grade orthotic footbed that meets APMA certification standards, new balance 1000 moonrock sea salt.